The menu was designed around the new logo, around which I created loops of semi-transparent shapes in the teal colouration of the company. I also created motion-blurred shafts of light emanating from the eight ball to better emphasise it from the rest of the menu.
The menu itself was designed to be simple and straightforward. Any viewer would be able to intuitively control it using their DVD remote or a mouse.
The footage in the background was cut to showcase some of the best individual shots from the company showreel. I felt it important to have shots that were always in-motion and smooth in order not to distract from the menu, but to accompany it.
To help sell the company, the showreel played automatically when the disc was inserted, with the menu displaying afterwards.
